Eight of ten business owners say that a strong personal brand has helped them attract new clients and grow their business.
Brand Yourself Course Outline
Sign up for this online course to discover and create your brand, DIY-style, through a combination of online assessments, video tutorials, practical exercises, and weekly webinars.
You will get practical tools, frameworks and exercises to bring your brand to life, and hold you accountable to the goals you set.
By completing this course, you will have:
Your 'Why'
clarity around your purpose and how you want to be in the world
Your 'What'
understand your brand essence: your vision, values, and identity
Your 'How'
a framework and process to help you articulate and share your brand story
Practical outcomes from the Brand Yourself course include:
- A checklist to get your CV and LinkedIn profile up to date and looking Dapper;
- A guide to creating quality written content, using a smart mix of AI and thought leadership;
- A Canva how-to guide and templates to create beautiful, on-brand images, even if you have no design experience.
Who is Dapper?
Dapper works at the intersection of self-discovery and professional branding. We empower leaders – from emerging through to established – to achieve success on their own terms.
Our vision is to provide an alternative to hustle culture, where leaders can know and present their authentic selves, creating a ripple effect through their organisation, team, and networks.
This year, our goal is to empower 1,000 entrepreneurs.
This is what people have to say about the Brand Yourself course
It has been such a pleasure to work with Emma Donovan, the team at Dapper, and to explore this fantastic product that is Brand Yourself. Highly recommend to all my professional and personal contacts.
Peter Otzen | Legal Project Manager Webber Wentzel
“I discovered my unique voice, learned to express it authentically, and unearthed a wellspring of self-worth I never knew existed. Each chapter and exercise felt like a personal pep talk, unlocking the confidence and clarity I needed to navigate my path confidently.”
Francois Viljoen | Founder of Fukumu
Full Course Breakdown
Chapter 1: Find Joy
Focus: Self-discovery
Purpose: Reconnect with yourself and rediscover what brings you joy
Activities: Personality assessments (DISC and Enneagram); What brings you joy exercise
Takeaway: Guidelines to optimise your LinkedIn profile today
Chapter 2: Create Your Code
Focus: Articulate your values and draft your personal manifesto
Purpose: Get clarity on what matters most to you
Activities: Identify your personal values, Create your credo
Chapter 3: Design Your Brand
Focus: Make your brand come alive visually
Purpose: Shape a visual brand that authentically reflects you
Activities: Create your moodboard based on our beautifully curated options, and design your social media templates
Takeaway: A moodboard to guide your brand, and social media templates you can implement immediately
Chapter 4: Own Your Story
Focus: Develop your brand voice and content pillars
Purpose: Build the foundation of your brand story
Activities: Curate your content pillars, discover your brand voice and create a brand style guide
Takeaway: A personalised word cloud that depicts your brand voice
Chapter 5: Share Your Story
Focus: Craft an authentic, aligned, compelling biography and CV to make sure you stand out
Purpose: Your story is already out there, now it’s time to craft your message
Activities: Follow our questions and prompts to update and revamp your bio and CV
Takeaway: An up-to-date, on point, bio and CV that is visually appealing and easy to update
Chapter 6: Say Cheese
Focus: Sharpen your style and photography skills
Purpose: Show up authentically, online and offline
Activities: Find your personal colour palette and style, learn more about body language and photography
Takeaway: A set of great professional headshots
Chapter 7: Curate Your Content
Focus: Create your own content
Purpose: Create content that is on-brand AND resonates with your audience. Learn what to post, when to post and how to make it searchable.
Activities: Social media best practices, guide to create content
Takeaway: Content calendar template to plan and schedule your posts
Chapter 8: Pick Up The Mic
Focus: Expand your audience and develop your media kit
Purpose: Grow your network and be heard above the noise
Activities: Media kit creation, tips to expand your network, exercise to ‘reach out’, tips for public speaking and interviews, pick up the mic exercise
Takeaway: A one-pager to share with podcast hosts, events organisers, brands and the media
Chapter 9: Build Momentum
Focus: Set content goals to create momentum, and then hit those goals
Purpose: Set yourself up for success as you take your brand out into the world with accountability and consistency
Activities: Tips to post consistently, accountability exercise, reflection exercise
Takeaway: A clear plan to create quality content consistently, in a way that feels authentic to your brand